Tourism Minister, Enrique Meyer, affirmed that the contest generated that sum of money from International and national tourism.
“The Dakar Rally moved around 150 M dollars”
Tourism Minister, Enrique Meyer, affirmed that the contest generated that sum of money from International and national tourism.
Moreover, 1.550 h TV should be added to the mentioned figure, mainly in cities such as Madrid, Paris, London, Frankfurt, and Berlin making advertising of argentine landscapes extremely important, said the Minister.
He also reported that by the end of last year “some meetings were already held about Dakar Rally 2012” and the result is that we are very optimistic.
Meyer said the intention is that departure takes place in the emblematic tourist city of Mar del Plata to launch the best summer season ever.